Doc Johnson is an American adult novelty manufacturer founded in North Hollywood, California, in 1976 by Ron Braverman. Braverman started the company after running adult bookstores in London and Amsterdam, then purchasing Marche Manufacturing, a small rubber company that made sex toys alongside fishing lures and Halloween special effects kits. He removed the non-erotic lines and built the business around pleasure products.
The company’s official site describes Doc Johnson as a family-owned business and the largest adult novelty manufacturer in the United States. Its North Hollywood operation designs, engineers and manufactures the majority of its products in the USA, with production tied to a large campus rather than a small import-only setup.
Doc Johnson’s catalog has included the Original Pocket Rocket, the iVibe Rabbit, the Vac-U-Lock harness-and-attachments system, dongs, strap-ons, C rings, dolls, anal beads, massagers, lubricants and bondage restraints. By the late 1990s, the company’s catalog had reached 2,200 unique items. That is not a timid toy drawer – it is a full factory floor of adult retail history.
Manufacturing scale has been a defining part of the brand. The Los Angeles Times reported that Doc Johnson grew from a 1,500-square-foot operation into a 250,000-square-foot North Hollywood compound, which in 2015 employed 575 people and produced as many as 20,000 items a day.
Ron Braverman remains identified with the company as chief executive, while Chad Braverman officially joined the family business in 2004 and later became chief operating officer and chief creative officer. In 2017, Chad Braverman began taking over day-to-day operations.
In 2024, Doc Johnson won the XBIZ Award for Progressive Pleasure Products Company of the Year.
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